REWRITING THE RULES: GEN Z AND SOFT SAVING

Rewriting the Rules: Gen Z and Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: make progressively, conserve boldy, buy a home, and plan for retired life. But Gen Z is approaching cash with a fresh viewpoint. Rather than focusing exclusively on long-term accumulation, this generation is prioritizing equilibrium,

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